Search engine optimization

Is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing? A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.

The Evolution of Search & Social Media

Breakthrough strategies that span changes in online marketing and search engine algorithms, while delivering high value rankings and website traffic.


So You Want to Rank In Google?

Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly.

It is hard to know how difficult achieving rankings with a new search engine optimization project will be because so many factors play into it and Google is always adjusting its algorithm. By understanding search engines you can help clients understand how difficult an SEO’s job is at times.